Brand
Different from traditional hotels, the Bedom Apartment is a mid- and high-end apartment
brand built by an experienced professional team. Besides basic facilities, it provides
household appliances such as washing machines, refrigerators and a modern kitchen for the
middle class who pursue quality accommodation and a distinctive brand, so that they will
truly “feel at home during the journey”.
In forms of executive Apartment、holiday apartment 、 inns、homesday、, holiday villas,、holiday
resorts、wooden houses、tents、RVs、etc., the Bedom Apartment can meet the personalized
accommodation requirement of different customer groups, such as family travel, business
travel, personal adventures, leisure and elderly care accommodation.
Resplendent
Originated from ancient French, Resplendent is born with elegant and royal temperament. By
definition, Resplendent means being gorgeous and shining, a response only to the splendid
life, since only the splendid is worth striving for, and only those always on the way
deserve the splendidness.
At this moment, I encounter resplendence; and quality is the tone of my life. My
footprints are left on the busy business trips, while my vision to the distance is recorded
by the relaxation of the journey.
I keep starting out and seeking, in the belief that there will be a place shining my sail:
so I am setting out again for a promising future!
In line with the product development concept of “making every hotel unique and feeling at
home”, Resplendent has built three product lines of “Resplendent International, Resplendent
Grand, and Resplendent Collection” to attract customers with service and occupy market with
quality, creating a leading brand of independent mid- and high-end hotels in China.
5 core advantages
01Precise market positioning
Spreads all over China, With its focus on the large accommodation industry, Bedom
Group has been committed to becoming the leader in reducing excessive inventory in the
real estate industry and upgrading the accommodation industry based on the post-real
estate market.
02International management business model
Having solved problems such as unsalable real estate, Five-star British-style butler
service, open entrustment cooperation and non-standardized accommodation products are
integrated.
03Professional management team
A team of senior experts from hotels at home and abroad and apartment groups are
brought together at Bedom Group, offering integrated support covering professional
assessment and guidance and follow-up assistance from preliminary on-site investigation,
funding, preparations, official operation, to post-operation management, quality and
safety control, revenue management, emergency plan for crisis public relations, and
operation analysis, etc.
04Precise brand marketing
Online and offline diversion channels should be promoted in an all-round way. 3
million loyal Bedom Club members, an adequate member marketing system, and fission
marketing by old and new Bedom Club members.
05Strong technical support
Bedom Online Information Technology Co., Ltd., wholly-owned by the Bedom Group,
integrates website construction, B/S system development, internet marketing and
information service, and has independently developed applications including CRS, CRM,
ERP, PMS, Owner’s Management System, Comment Management System, etc., to realize
seamless online and offline connections.